Tranzon's CEO & President Talks Auctions, Growth, & Family Legacy

In the latest episode of The No Reserve Podcast, host Tim Peters sits down with Tim Mast, President and CEO of Tranzon, for a candid and inspiring conversation about leadership, innovation, and legacy in the auction industry.

Mast reflects on how a childhood visit to an auction ignited his lifelong passion for the business, and how that passion eventually led him to leave behind side hustles and commit full time to real estate auctions. Now at the helm of one of the nation’s top real estate auction franchises, he shares how Tranzon helps its companies scale by providing systems, technology, and national reach.

The episode also includes a special announcement: Mast is launching a new Tranzon franchise—this time with his son—adding a personal and generational dimension to his work in the industry.

The conversation dives into practical insights, including how to build trust with skeptical sellers, the power of creative strategies like sealed-bid and multi-parcel auctions, and why auctions often signal market trends before they appear in traditional channels.

Tune in for a behind-the-scenes look at what it takes to succeed in the auction world—and where the industry is headed next.

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